CanEAST Communications

is an acknowledged leader in cross-cultural strategic marketing, ethnic advertising and multi-language communications. We embrace cultural differences, recognize uniqueness and build bridges between markets in the East and West.

We create and enhance brand awareness. We make YOU stand out in both mainstream and ethnic markets through inhouse video production (commercial, infomercial, corporate videos) and e-commerce/marketing, utilizing photography, print ads, and graphic/web design for support resources.

Marketing company Online advertising

WHY ETHNIC MARKETING


Vast growing Chinese and South Asian markets in Canada alone
  • 1/5 Canadians are foreign-born
  • Chinese & South Asian were the largest proportion of immigrants in the past 10 years
  • 2.62 million Chinese & South Asians lived in Canada in 2006; expected to grow to almost double by 2017.
  • By 2017, 75% of immigrants will settle in Toronto, Vancouver, Montreal*
*Statistics Canada, Census 2006

BUILDING BRIDGES

FILLING IN GAPS

Website design

PLAN STRATEGICALLY. EXECUTE ETHNICALLY.

Thorough, devoted, sharp.
We don't waste time. We work within budget.
Graphic design companies
Advertising companies
Marketing company

EXAMINING THE CHALLENGES

  • Breaking stereotypes
  • In-depth research & analysis
  • Thinking outside the box

BUILDING THE BRIDGE

  • Maximizing insight & creativity
  • In-house production
  • Strategic marketing & positioning
  • Idiomatic communication

MAKING THE IMPACT

  • Media planning & buying
  • Creating lasting impressions
Culture marketing

1. Strategic Ethnic Marketing


Marketing segmentationing | Strategic planning & positioning | Integrated cross-cultural & marketing communications

2. Media Planning & Buying


Planning & Buying | Press Releases, Advertorials, New Media | Social Media | Competition Monitoring

3. Multi & Cross-Platform Production


In-house video production - corporate video / promo / commercials | Radio production - voiceover / commercials

4. Branding & Design


Logo | Stationery | Web design | Brochures | Posters | Magazine & Newpaper Ads | Indoor & Outdoor Signage

5. Translation & Transcreation


English / French / Asian / South Asian & East Asian language adaptation | Multi-language copywriting | Recreating in a language consumers understand

6. Public Relations


Strengthening community, media, government relations | Event management | Spokesperson training

7. Online Marketing


Web interface design | Web development, CMS | Email marketing | Social media marketing

8. Comprehensive Research & Analysis


Uncovering cultural differences | Consumer behaviour | Cultural & market comparison | Comprehensive competitive analysis

9. Direct Marketing


Building consumer relations |
Face-to-face / mail /
email marketing
Cultural competency
Advertising agency Toronto
DISCLAIMER: CanEAST Communications respects and is committed to protecting clients. Due to copyright issues, we are not able to display all our clients.
Experiential marketing
Consumer marketing
DISCLAIMER: All work remains the property of CanEAST Communications Inc. who retains the right to display any production or artwork for corporate portfolio and marketing purposes; and is not responsible for any changes or updates in the Client's company. CanEAST Communications Inc. also respects and is committed to protecting Client privacy. All personal or business information shall only be disclosed if required by the law; or to protect or defend the rights and properties of CanEAST Communications Inc.
Marketing firms
Creative advertising

Your success is our success.

Energetic, dynamic, experienced,
and loving the adrenaline behind the deadlines, we strive for excellence.

Big or small projects, we pull our talents and creativity to enhance your brand.

Design agency
Public relations agency
EVAN | THE CONCEPTUALIZER

What other people can say, Evan can show. Gravitating towards working with still images, Evan specializes in graphic design for print, packaging, web and branding. He is disciplined and thorough in his work, taking the time to understand the end user’s perceptions, client’s needs and competitors’ approach to create clean, crisp and meaningful visual messages for a powerful impact.

JOYCE | THE MOTION WIZARD

Not afraid to be different and push the boundaries, Joyce brings FUN to FUNctional design. She lets her cheerful personality shine through her bold, FUNky and eMOTIONal ideas in print, motion graphics and web interface design. As a multimedia wizard, she creates things that move themselves and move you.

KARRIE | THE CULTURAL MEDIATOR

Karrie brings together companies and people who come from different cultures and speak different languages. Combining the best of both worlds, she teaches companies to speak the way their message would resonate with the ethnic consumer. From in-language content design, promotion coordination, consumer relations to sales force training and support, Karrie helps parties to break the ice.

MANDY | BRICK LAYER

Gifted with an easy-going personality, she connects and builds lasting relationships, sets things in motion and steers projects through challenges. With experience in PR, media and communications, Mandy helps companies find the right words to express themselves through effective channels.

CORBAN | THE VISION ARCHITECT

Under Corban’s watchful eye, the visions unveil and come to life... whether they are on the big screen or on paper. A pragmatic strategist, meticulous planner and creative mind, he finds ingenious solutions to clients’ challenges. Producer, director and photographer, Corban creates visions in thought, still image and motion.

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CONTACT US
Tel 416. 492. 9922
Fax 1 866 860 8333
Email info@caneast.ca
Address 1006-250 Consumers Rd.,
Toronto, Ontario
M2J 4V6
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